Linda leads our Marketing Communications Management and Launch Management Practices. Along with Marisol Pizarro, she also co-leads our Market Research and Strategic Marketing Practices. Linda offers our clients more than 22 years of marketing and senior management experience, in both technology and consumer goods. Linda has developed and managed successful integrated marketing campaigns for many companies, including Apple Computer, Microsoft WebTV Networks, Sun Microsystems and Hewlett Packard.
Prior to co-founding KnowledgePoint Marketing, Linda was head of Worldwide
Marketing Communications at Apple. Under her leadership, Apple launched the
first infomercial in high-tech history, generating over $200 million in
sales. She has also held account management positions with advertising
agencies in New York and San Francisco, including Ogilvy and Mather. She
was awarded an Effie for advertising, and received the Marketer of the
Year award from the American Marketing Association for a campaign that
generated $1.4 billion in revenue and doubled market share from 7 to 14
Linda is a cum laude graduate of Syracuse University, S.I. Newhouse School of Public Communication.
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