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Marketing Communications Management
Service Offerings Examples

Integrated marketing communications plans
Positioning and messaging
Program design and implementation
Feasibility studies
Agency searches
Advertising/direct marketing plans

Integrated marketing communications plan for auction software and services company
Positioning/messaging, and advertising architecture/plans for web hosting company
Direct response campaign feasibility study for hand-held digital assistant targeted at the education and consumer market
Process definition and implementation to create a living library of customer success stories for IT consulting services
Interim marketing communications manager to drive development of collateral and presentations, and manage vendors
Advertising and public relations agency search for security software vendor
Case Study - Series #5: Creating a Plan to Secure Dominant Positioning

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