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Integrated marketing communications plan for auction software and services company |
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Positioning/messaging, and advertising architecture/plans for web hosting company |
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Direct response campaign feasibility study for hand-held digital assistant targeted at the education and consumer market |
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Process definition and implementation to create a living library of customer success stories for IT consulting services |
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Interim marketing communications manager to drive development of collateral and presentations, and manage vendors |
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Advertising and public relations agency search for security software vendor |
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Case Study - Series #5: Creating a Plan to Secure Dominant Positioning |