Concept-test infomediary service
Focus group research to validate positioning and messaging for web hosting company
Multi-step research to determine continuation and format of major developer conference for large computer systems manufacturer
Triad interviews to validate advertising campaign concepts for auction software and services company
Focus group research to test positioning and messaging for e-commerce company
Case Study - Series #2: Market Research A Critical Step to Positioning Your Product or Service
Case Study - Series #6: Market Research Challenging Internal Company Perceptions Against Marketplace Reality
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