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Case Studies

Case Study - Series #6: Market Research — Challenging Internal Company Perceptions Against Marketplace Reality
Case Study - Series #5: Creating a Plan to Secure Dominant Positioning
Case Study - Series #4: Aligning Market Perception With Reality
Case Study - Series #3: Driving a New Product to Market
Case Study - Series #2: Market Research — A Critical Step to Positioning Your Product or Service
Case Study - Series #1: $6 Million in Savings With a Revived Product Line

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TEN Things for a Successful Product Launch

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